12 Trademark Usage
We’re pleased that you want to reference JFrog products and services and appreciate your help spreading the word. This page provides the rules, guidelines, and conventions for correct and consistent use of the JFrog Marks.
JFrog and its affiliates are the exclusive owners of all trademarks and trademark applications, whether words or designs, including but not limited to “JFrog,” “Artifactory,” “Bintray,” “Bintray Distribution as a Service,” trade names, and any other word, phrase, image, or designation that identifies the source or origin of JFrog products and services, whether registered or not (collectively, the “JFrog Marks”).
To protect its trademark rights, JFrog regulates the use of the JFrog Marks as well as third-party marks that may appear on JFrog websites, products, or services.
Third Party Marks
JFrog is not sponsored by, endorsed by, or affiliated with the owners of any third-party trademarks (“Third-Party Marks”). Such marks are used solely to refer to third-party software or technologies that are compatible with JFrog products.
JFrog’s use of Third-Party Marks does not imply any relationship with their owners. No rights or licenses to Third-Party Marks are granted to you. You may not use Third-Party Marks unless you have obtained permission from their lawful owners and comply with their trademark guidelines.
Respect the Guidelines
To help keep the JFrog ecosystem strong, and to encourage a level playing field, the JFrog community has adopted a set of guidelines below, which JFrog adheres to. If you are currently using or are planning to use the JFrog Marks, we ask that you respect these guidelines:
- Be respectful and polite.
- Be collaborative and contribute back to the community (share your notes, make your image available on the JFrog registry, write blog-posts, etc.).
- Provide your audience or local community with a quality of service that's consistent with JFrog standards.
- Don't spam JFrog community forums and Social Media channels (IRC, google groups, etc.).
- Utilize JFrog platform services, including developer authentication.
- Do not use the JFrog products, services or the JFrog Marks for any illegal, immoral or unauthorized purposes.
- Do not misuse the JFrog Marks.
Usage guidelines
You may use the JFrog Marks to reference to JFrog in blogs, articles and such, provided that you do not use the JFrog Marks in a way that confuses JFrog with another brand, or in a way that indicates an endorsement, sponsorship, or association with or by JFrog.
Do not modify or alter the JFrog Marks or any signs indicating proprietary rights of JFrog or its licensors (such as ©, ™, or ®). Use our official logo only as seen above.
Do:
- When using the logo or the applicable JFrog Mark, please include a note to clarify that your service is using JFrog or is otherwise compatible with JFrog.
- Scale the logo proportionally (without changing the aspect ratio) as you see fit.
Do not:
- Modify the logo in any other way than scaling it.
- Use the logo without the letters ‘JFrog’.
- Move the position of the letters in relation to the logo.
- Use our favicon on any of your sites or services.
- Show the JFrog logo larger than your own logo.
Naming applications, products, or domains
Do:
- Name your website, product, or application with something unique.
Do not:
- Use “JFrog” or the JFrog Marks in the name of your website, application, service or product.
- Register (or apply for) a domain containing “JFrog” or any of the JFrog Marks, misspellings, transliterations or similar variations thereof.
- Apply for a trademark with a name including “JFrog” or the JFrog Marks (including any design thereof), transliteration or variations thereof or any other mark confusingly similar thereto.
- Use the words “JFrog”, “Bintray”, “Artifactory”, and the JFrog Marks of any variations thereof to refer to services other than JFrog’s services.
Protect our goodwill
Do not take any action that would tend to destroy or diminish the goodwill in the JFrog Marks, or dilute any of them, including any use of the JFrog Marks in a derogatory, negative or other inappropriate manner.
Visual design of your website or application
Do:
- Design your site with unique branding and logos.
Do not:
- Copy our look and feel, as this could create user confusion.
- Use any colorable imitation of the JFrog Marks or any variant form (including variant design forms, logos, colors or type styles) of the JFrog Marks not specifically approved by JFrog.
Books or publications about JFrog
Do:
- Make sure that the title and any other references to JFrog in your book or publication make clear that the book or publication is about JFrog, and not created by JFrog. For example, describing that the book is a guide on “deploying services with JFrog” is appropriate, whereas describing a book as “The JFrog guide to Deployment” is not. In this respect, try being as informative as possible.
Do not:
- Use the JFrog Marks or any other confusingly similar mark on your cover or in your title in a way that indicates endorsement, sponsorship, or association with JFrog’s. Products or services.
- Use any of our JFrog Marks on merchandise without first obtaining our written consent.
- Use the JFrog name, the JFrog products or services name(s), or other marks that are confusingly similar to any of the JFrog Marks on any apparel, product, toy or any other merchandise.
Other things to know
- Do not use the JFrog Marks or any other confusingly similar mark in your avatar, not on any of JFrog’s services and not on other services such as twitter, github and the likes.
- Capitalize the “JF” in JFrog and JFrog file, except when you are specifically referring to the command line command, for example for `jfrog run`. Then you should use ‘jfrog’.
Content Conventions
Shortening JFrog Product Names
When referring to a JFrog product, sometimes you might want to abbreviate the product name. For example, when you're referring to JFrog Artifactory, it can be awkward to refer to it as JFrog Artifactory every time; sometimes you might want to call it Artifactory.
Use the full trademarked product name on the first mention in a document, except in cases where you're matching a UI label. In such cases, make it clear that you're referring to the JFrog product and not some other thing with a similar name (e.g. Xray).
Also consider whether you need to refer to a product name throughout a document, or if you can use a more general term. For example, if you've established that you're talking about JFrog Partner Ecosystem, you can probably frame your discussion around the concept of an ecosystem throughout much of the document.
Product, Feature, and Company Names
When describing function or performance, don't form a possessive from a feature name, product name, or trademark, regardless of who owns it. Instead, use the name as a modifier or rewrite to use a word like of to indicate the relationship.
- Recommended: You can use the dashboards in MyJFrog to monitor performance.
- Not recommended: You can use MyJFrog's dashboards to monitor performance.
To form the possessive of a company name, add 's to the end of the name. Don't form the possessive of a company name when using it as a trademark.
- Recommended: JFrog's new office is nearby.
- Not recommended: The capabilities of JFrog's Software Supply Chain Platform are vast.
Capitalization
Use American English style for general capitalization.
Use title case in H1 and H2 headings, and titles, and sentence case in H3, H4, and H5 headings. For title case, capitalize everything except articles, particles, and conjunctions of four letters or less (e.g. "with" but "Between").
